Popular Shopping Destination for the Central Valley

Best Retail Bets for Manteca
Study says stores like Winco Foods, Michaels make sense for market

Dennis Wyatt
Managing Editor
Manteca Bulletin

Manteca is ripe for retailers like Bakers Shoe Store, Jo-Ann Fabrics, Winco Foods, Aeropstale, American Eagle, Michaels, as well as Bed Bath & Beyond.

Those are the seven best bets for Manteca to try and snag according to a $62,000 study compiled by Economic Research Associates. That same study noted Manteca would be in an excellent position to lure Trader Joe’s, Dillard’s, Gottschalk’s, Borders, Marshall’s, Hollister, and Gap between the years 2011 and 2018.

A survey of Manteca consumers by ERA shows that 10 percent want either a Borders or a Barnes & Nobles bookstore. Other most desired stores in descending order of responses were Macy’s, Jo-Ann Fabrics or a Michaels, Trader Joes, JC Penney, Costco, Nordstrom’s, Gottschalk’s, Bath & Beyond or Linen & Things, and either Pottery Barn or Crate and Barrel.

The survey was taken before Costco opened. JC Penney will open a store in the Promenade Shops at Orchard Valley next spring.

The ERA study showed:

• Manteca can support an additional 1.8 million square feet of retail and restaurant space over the next 20 years on top of the Promenade Shops at Orchard Valley’s 745,756 square feet now under construction.

• Manteca has the potential to add six to eight auto dealerships over the next 20 years with specific targets being Toyota, Honda, Nissan, Hyundai, Mazda, and Subaru.

• Manteca’s population is projected to reach 96,607 by 2030, up from 65,000 today

• Manteca in the fourth quarter had 2.3 million square feet of rentable buildings with a 5.9 percent vacancy rate that was slightly higher than the San Joaquin County average of 4.9 percent. The average annual rent, though, was greater in Manteca.

The survey of Manteca residents that garnered 878 responses showed that 204 – or 23 percent – patronized Target. It was the highest store in terms of shopping popularity in Manteca based on the survey and beat out both Wal-Mart at 16 percent and Kohl’s at 11 percent.

Spreckels Park was by far the most popular shopping destination as a whole with 22 percent said that is the area where they do the bulk of their shopping.

Other details of the survey show:

• 38 percent of the people responding shop for casual apparel in Manteca, 32 percent in Modesto, 8 percent in Stockton, 6 percent in Tracy and 11 percent elsewhere that included Pleasanton, Dublin, Livermore, on-line shopping and San Francisco.

• 18 percent of those responding bought formal or professional wear in Manteca followed by 34 percent in Modesto, 9 percent in Stockton, 6 percent in Tracy and 17 percent elsewhere.

• 28 percent bought household furnishings and furniture in Manteca followed by 31 percent in Modesto, 10 percent in Stockton, 4 percent in Tracy and 16 percent elsewhere.

• 36 percent bought their electronics and appliances in Manteca followed by 35 percent in Modesto, 5 percent in Stockton, 7 percent in Tracy, and 8 percent elsewhere.

• 73 percent bought groceries and liquor in Manteca, 12 percent in Modesto, 3 percent in Stockton, 3 percent in Tracy and 4 percent elsewhere.

• 70 percent bought building materials and garden supplies in Manteca, 14 percent in Modesto, 3 percent in Stockton, 2 percent in Tracy, and 3 percent elsewhere.

• 25 percent bought specialty items in Manteca, 33 percent in Modesto, 8 percent in Stockton, 7 percent in Tracy, and 17 percent elsewhere.

When all construction at the Promenade Shops as well as the Stadium Retail Center and its annex where Lowe’s is being built is completed, there will be close to 1.45 million square feet of retail space along the 120 Bypass between the Union Road and Airport Way interchanges. That will be close to 50 percent of the city’s overall total of space available for retail.

The study noted Manteca’s on-staff retail recruiter – expected to be the economic development director – will need to develop promotional materials for the city as well as key commercial spaces and properties, meet regularly with building owners and developers to update information, establish working relationships with tenant prospects and maintain a data base of tenant prospects and commercial spaces and development parcels.

The study will be presented to the City Council during Monday’s 7 p.m. meeting at the Civic Center, 1001 W. Center St.

 

 

 

TOP 10 STORES

The top 10 stores that people shop in Manteca based on 878 responses to a survey of residents are as follows: Store Responses 1. Target 204 2. Wal-Mart 140 3. Kohl’s 94 4. Mervyn’s 83 5. Home Depot 44 6. Save Mart 41 7. K-Mart 34 8. Orchard Supply 34 9. TJ Maxx 31 10. Raley’s 30

Carol Perdew
Prudential California Realty
(209) 239-7979
wwwCentralValleyHomes.com